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PRINTODECO

PRINTODECO

ENABLING FULL CUSTOMIZATION OF WOOD BOARDS THROUGH DIGITAL PRINTING

  • Target: to improve melamine board competitiveness by means of digital printing
  • Challenge: empower customers enabling full customization
  • Idea: connecting industries along the value chain
  • Development: on-line tools for image customization linked to graphic industry linked to boards producers linked to furniture makers
  • Impact: improving competitiveness within a huge market of ca. 12 billion sqm. per year in Europe

DESCRIPTION

SEISTAG takes part at COSME call from EASME. This call is focused in Consumer Orientated Small Medium Enterprises. The project title is ENABLING FULL CUSTOMIZATION OF WOOD BOARDS THROUGH DIGITAL PRINTING and its Acronym is PRINTODECO.

The Project focuses on melamine boards. That product support most of the today’s furniture production. It is a huge market of ca. 12 billion sqm. per year in Europe. Most of the market value of the product depends on its decorative surface.

The decorative surface of the melamine boards is produced in large run lengths. The reason is the use of analogical printing systems such as rotogravure. This means big stocks and large time to market. Meanwhile the customers seek for newness and exclusiveness.

The challenge of the Project is making possible the access to newness and exclusiveness with no added costs. Digital printing is the media that allows producing different boards based on a non-repetitive production system.

PRINTODECO will enable the full customization of melamine boards using digital printing. This will be done developing efficient proceedings to connect all the actors along the productive process: from graphics to furniture-makers passing through the boards producers.

All the information about the project can be found at PRINTODECO website.

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